A Delhi based designer with a knack for building fascinating things that bring people together in the digital world, the physical world, or somewhere in between.

Disney + Hotstar

Plan Selection Reimagined

Completely reimagined what the plan selection page should be to aid better comprehension and comparison of the various subscription offerings.

Read Case Study

Disney + Hotstar

Plan Selection Reimagined

Completely reimagined what the plan selection page should be to aid better comprehension and comparison of the various subscription offerings.

Read Case Study

Disney + Hotstar

Plan Selection Reimagined

Completely reimagined what the plan selection page should be to aid better comprehension and comparison of the various subscription offerings.

Read Case Study

Disney + Hotstar

Breakout Ad - Industry Defining

Introduced a truly innovative ad which leveraged the existing billboard and added an immersive twist to it with elements being allowed to break out of bounds.

Read Article

Disney + Hotstar

Breakout Ad - Industry Defining

Introduced a truly innovative ad which leveraged the existing billboard and added an immersive twist to it with elements being allowed to break out of bounds.

Read Article

Disney + Hotstar

Breakout Ad - Industry Defining

Introduced a truly innovative ad which leveraged the existing billboard and added an immersive twist to it with elements being allowed to break out of bounds.

Read Article

Disney + Hotstar

The CTV Pause Ad - Filling the Void

Introduced a new IAB compliant display ad format for CTVs, which unlocked a whole new display ad inventory for the premium CTV market.

Read Blog Post

Disney + Hotstar

The CTV Pause Ad - Filling the Void

Introduced a new IAB compliant display ad format for CTVs, which unlocked a whole new display ad inventory for the premium CTV market.

Read Blog Post

Disney + Hotstar

The CTV Pause Ad - Filling the Void

Introduced a new IAB compliant display ad format for CTVs, which unlocked a whole new display ad inventory for the premium CTV market.

Read Blog Post

Currently a Product Designer at JioHotstar

With 4 years of experience, I’ve evolved from monetization and ad-tech to shaping thrilling new content experiences and redefining how people consume & interact with content they love.

View Resume

View Resume

View Resume

Disney + Hotstar

Limiting Account Sharing

Cracked down on account sharing by blocking users from having multiple devices logged in with a lower tier plan while allowing them to upgrade at the same time.

Coming Soon

Disney + Hotstar

Limiting Account Sharing

Cracked down on account sharing by blocking users from having multiple devices logged in with a lower tier plan while allowing them to upgrade at the same time.

Coming Soon

Disney + Hotstar

Limiting Account Sharing

Cracked down on account sharing by blocking users from having multiple devices logged in with a lower tier plan while allowing them to upgrade at the same time.

Coming Soon

Cult.Fit

Homepage Revamp

Dove deep at how the homepage should morph and adapt for all the different types of users cult.fit has, from fitness users to wellness users and everything in between.

Coming Soon

Cult.Fit

Homepage Revamp

Dove deep at how the homepage should morph and adapt for all the different types of users cult.fit has, from fitness users to wellness users and everything in between.

Coming Soon

Cult.Fit

Homepage Revamp

Dove deep at how the homepage should morph and adapt for all the different types of users cult.fit has, from fitness users to wellness users and everything in between.

Coming Soon

JioHotstar (Erst. Disney + Hotstar)

JHS TV - Fast TV on JioHotstar

Introduced FAST TV channels into JioHotstar's CTV experience, delivering a seamless live TV experience and broadening audience engagement across traditional and digital platforms.

Coming Soon

JioHotstar (Erst. Disney + Hotstar)

JHS TV - Fast TV on JioHotstar

Introduced FAST TV channels into JioHotstar's CTV experience, delivering a seamless live TV experience and broadening audience engagement across traditional and digital platforms.

Coming Soon

JioHotstar (Erst. Disney + Hotstar)

JHS TV - Fast TV on JioHotstar

Introduced FAST TV channels into JioHotstar's CTV experience, delivering a seamless live TV experience and broadening audience engagement across traditional and digital platforms.

Coming Soon