I'm Akshat , a multi-disciplinary designer & creative based in India. Currently, I take on the title of Product Design. But outside of that, I love creating things that tell a touching story.
I'm Akshat , a multi-disciplinary designer & creative based in India. Currently, I take on the title of Product Design. But outside of that, I love creating things that tell a touching story.
Disney +
Disney +
Product Designer
Product Designer
Aug 2022
Aug 2022
Present
Present
To learn more about my work on this team, feel free to reach out to me.
To learn more about my work on this team, feel free to reach out to me.
Creating user experiences that seamlessly align with monetisation goals for sustainable growth, focusing on user-centric design to create engaging pathways that effectively drive monetisation.
Creating user experiences that seamlessly align with monetisation goals for sustainable growth, focusing on user-centric design to create engaging pathways that effectively drive monetisation.
Disney+ Hotstar is a streaming platform that blends Disney's extensive library with local and regional content for Indian viewers. It offers movies, TV shows, sports, and exclusive originals, available through both free and subscription plans.
Disney+ Hotstar is a streaming platform that blends Disney's extensive library with local and regional content for Indian viewers. It offers movies, TV shows, sports, and exclusive originals, available through both free and subscription plans.
Disciplines
Disciplines
UI/UX Design • Product Strategy • Prototyping • Research
UI/UX Design • Product Strategy • Prototyping • Research
My role
My role
Contributed to the monetization team, focusing on subscriptions, ad tech, growth strategies, and international markets. Collaborated with cross-functional teams to boost revenue and support market expansionn.
Contributed to the monetization team, focusing on subscriptions, ad tech, growth strategies, and international markets. Collaborated with cross-functional teams to boost revenue and support market expansionn.
Pause Ads on Connected TVs
Pause Ads on Connected TVs
Introduced a new IAB compliant display ad format with 3 different variations for Connected TVs, which unlocked a whole new display ad inventory for the premium CTV market.
Introduced a new IAB compliant display ad format with 3 different variations for Connected TVs, which unlocked a whole new display ad inventory for the premium CTV market.
Enabling all types of Offers
Enabling all types of Offers
As the business leaned heavy towards integration of partner and payment offers we learned that the platform didnt do the best job in making those offers successful, I worked on refining offer discovery, comprehension and reinforcement while buying a subscription.
As the business leaned heavy towards integration of partner and payment offers we learned that the platform didnt do the best job in making those offers successful, I worked on refining offer discovery, comprehension and reinforcement while buying a subscription.
Breakout Billboard Ads
Breakout Billboard Ads
Introduced a truly innovative ad which leveraged the existing billboard and added an immersive twist to it with elements being allowed to break out of bounds.
Introduced a truly innovative ad which leveraged the existing billboard and added an immersive twist to it with elements being allowed to break out of bounds.
Billboard Ads on Connected TVs
Billboard Ads on Connected TVs
With TV popularity increasing in India there came a big opportunity for monetisation which lead to the creation of one of the best Billboards available to advertisers on CTV.
With TV popularity increasing in India there came a big opportunity for monetisation which lead to the creation of one of the best Billboards available to advertisers on CTV.
Video Quality Comparator
Video Quality Comparator
Introduced a new way for users to compare the difference between the video quality of their plan to a higher video quality plan which helped them gain confidence to upgrade to higher tier plan.
Introduced a new way for users to compare the difference between the video quality of their plan to a higher video quality plan which helped them gain confidence to upgrade to higher tier plan.
Vertical Advetisements
Vertical Advetisements
There is a big shift in how we consume video content which is why we launched vertical video ads so that advertisers have the maximum flexibility to communicate their brand.
There is a big shift in how we consume video content which is why we launched vertical video ads so that advertisers have the maximum flexibility to communicate their brand.
Plan Selection Page Revamp
Plan Selection Page Revamp
Completely reimagined what the plan selection page should be to aid better comprehension and comparison of the various subscription offerings. Led to the biggest uptick on subscriptions & upgrades and drastically reduced user complaints.
Completely reimagined what the plan selection page should be to aid better comprehension and comparison of the various subscription offerings. Led to the biggest uptick on subscriptions & upgrades and drastically reduced user complaints.
Device Restrictions
Device Restrictions
Cracked down on account sharing by blocking users from having multiple devices logged in with a lower tier plan while allowing them to upgrade at the same time.
Cracked down on account sharing by blocking users from having multiple devices logged in with a lower tier plan while allowing them to upgrade at the same time.
Takeover Advertisements
Takeover Advertisements
Introduced 4 different style of takeover ads so that advertisers have the most flexibility when it comes to how they want to communicate to their audience.
Introduced 4 different style of takeover ads so that advertisers have the most flexibility when it comes to how they want to communicate to their audience.
Lead-Gen Advertisements
Lead-Gen Advertisements
Leveraged existing display and video ad placements to create an efficient lead generation ad format for advertisers to generate relevant leads efficiently.
Leveraged existing display and video ad placements to create an efficient lead generation ad format for advertisers to generate relevant leads efficiently.
LazyPay (PayU)
LazyPay
Product Design Intern
Product Design Intern
Mar 2022
Mar 2022
Jun 2022
Jun 2022
Helping users make well-informed decisions by providing thoughtful and informative websites, and ensuring a smooth onboarding experience to the platform.
Helping users make well-informed decisions by providing thoughtful and informative websites, and ensuring a smooth onboarding experience to the platform.
LazyPay is a digital credit platform in India that allows users to make online purchases and pay later. It offers a buy now, pay later service, enabling users to shop at partner merchants without immediate payment. The platform aims to provide a seamless and convenient way to manage expenses while offering flexible repayment options.
LazyPay is a digital credit platform in India that allows users to make online purchases and pay later. It offers a buy now, pay later service, enabling users to shop at partner merchants without immediate payment. The platform aims to provide a seamless and convenient way to manage expenses while offering flexible repayment options.
Disciplines
Disciplines
UI/UX Design • Prototyping • Research
UI/UX Design • Prototyping • Research
My role
My role
Contributed to the growth initiative by optimising the KYC journey for new users and leading the redesign of the web presence.
Contributed to the growth initiative by optimising the KYC journey for new users and leading the redesign of the web presence.
Web Presence Revamp
Web Presence Revamp
Designed and delivered all of Lazypay's multiple product landing pages to boost the overall web presence of the brand.
Designed and delivered all of Lazypay's multiple product landing pages to boost the overall web presence of the brand.
Optimising Onboarding to LazyCard
Optimising Onboarding to LazyCard
With new RBI guidelines came an opportunity to optimise the user onboarding journey for users eligible for a LazyCard. Worked on the end to end journey with an user centric approach while keeping mandatory RBI guidelines in mind.
With new RBI guidelines came an opportunity to optimise the user onboarding journey for users eligible for a LazyCard. Worked on the end to end journey with an user centric approach while keeping mandatory RBI guidelines in mind.
Cult.Fit
Cult.Fit
Product Design Intern
Product Design Intern
Jun 2021
Jun 2021
Dec 2022
Dec 2022
Helping users make better-informed decisions by offering smooth and informative onboarding, and guiding them with contextual experiences throughout their journeys.
Helping users make better-informed decisions by offering smooth and informative onboarding, and guiding them with contextual experiences throughout their journeys.
Cult.fit is a health and wellness platform based in India that offers a variety of fitness services, including gym memberships, group classes, and personal training. It combines physical workouts with nutrition guidance and mental well-being programs.. Cult.fit also features an app that allows users to track workouts, access virtual classes, and manage their fitness journey.
Cult.fit is a health and wellness platform based in India that offers a variety of fitness services, including gym memberships, group classes, and personal training. It combines physical workouts with nutrition guidance and mental well-being programs.. Cult.fit also features an app that allows users to track workouts, access virtual classes, and manage their fitness journey.
Disciplines
Disciplines
UI/UX Design • Prototyping • Research
UI/UX Design • Prototyping • Research
My role
My role
Contributed to the discovery initiative by introducing the new onboarding journey and redesigning of the homepage.
Contributed to the discovery initiative by introducing the new onboarding journey and redesigning of the homepage.
Improving the onboarding hourney
Improving the onboarding hourney
Revamped the core onboarding experience for Cult.Fit users to enhance awareness of all the fitness offerings for users to make better informed decisions for their fitness journey.
Revamped the core onboarding experience for Cult.Fit users to enhance awareness of all the fitness offerings for users to make better informed decisions for their fitness journey.
Personalised Homepages
Personalised Homepages
Dove deep at how the homepage should morph and adapt for all the different types of users cult.fit has, from fitness users to wellness users and everything in between.
Dove deep at how the homepage should morph and adapt for all the different types of users cult.fit has, from fitness users to wellness users and everything in between.
© 2024 Akshat Deva
